There are several common mistakes that investors make when it comes to investing. These include using the S&P 500 as a benchmark for investment performance, and making investment decisions based solely on returns. However, this approach is counterproductive. Instead, investors should aim for lower risk investments that can provide a sufficient level of returns.

Dollar-cost averaging

Dollar-cost averaging is a very common strategy, and you might already be using it in your 401(k). The basic idea of dollar-cost averaging is to invest the same amount of money into your investments over time. This allows you to buy at both market ups and downs and see consistent growth. This technique is a great way to avoid market timing and make sure you have adequate funds to meet your financial goals.

Those who use dollar-cost averaging as part of their investment strategy can experience better returns by investing their money in a smaller amount each year. However, if their investment frequency is too high, they risk missing out on up to 30 percent of appreciation from additional investments. This strategy also requires the investor to stick to a plan and to choose their frequency.


In investing, diversification is essential to reduce the risk of loss in one asset. This is why it is recommended to allocate a portion of your portfolio to various asset classes, countries, and industries. This helps reduce the chance that a major market event will affect your entire portfolio.

Proper diversification is critical for achieving the right returns, but it is also important for your peace of mind. But unfortunately, investment salesmen have stretched the meaning of “diversification” in order to persuade unsuspecting investors to buy investments they really don’t need. Most of these investments don’t provide effective diversification and will not protect you from volatility in the market. Furthermore, they often carry hefty fees and commissions for the salesmen.

Another common mistake is not diversifying your portfolio enough. Having too much of one asset in your portfolio can result in big losses. For instance, investing in a mining fund will make you over-reliant on Chinese growth and can fall in tandem with Chinese equities.

Recency bias

Recency bias is a common investing mistake that has a negative impact on your long-term investment results. It’s a cognitive bias that causes you to focus on recent events, and forget about events that took place in the past. This phenomenon is widespread and affects nearly all investors and traders.

Recency bias can influence your decision making and make you make irrational choices. This phenomenon is called recency bias, and it’s a well-studied concept in the field of behavioral finance. It’s a tendency to focus on recent events and make a decision based on that information, and ignore rational elements of the situation. The key to overcoming recency bias is to understand the financial markets and their history. You should also build a strong portfolio and hire an investment advisor. In addition to that, you should maintain a positive attitude when making investment decisions.

Getting even

Another common mistake is getting even, or waiting to sell a loser until its cost basis is back to its original level. Behavioral finance calls this a cognitive error. In the end, this tactic results in lost opportunity costs, as you would have avoided selling the loser if you had realized its loss sooner.


Investing is one of the best ways to build long-term wealth. When done well, it can produce a steady return that can easily beat inflation. However, not all investing ideas are good and there is a risk of making costly mistakes if you don’t pay attention. Here are the most common mistakes that you need to avoid:

In investing, it is important to avoid making investment decisions just to make money. Many investors mistakenly make investment decisions based on returns. While high returns are desirable, they also come with a high level of risk. Instead of investing for maximum returns, look for lower-risk investments that can help you reach your goals.

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